Chuy · 122 km · 2.1 hToo-Ashuu Pass
The Bishkek-Osh highway at about 3,200 m, snowfields into summer
A car commercial needs a road the audience has not seen a hundred times. The Alps, the Pacific Coast Highway and Iceland's ring road have all been driven in countless spots. Kyrgyzstan has switchbacks above 3,000 m, a 1962 tunnel through the Kyrgyz Range, a new four-lane road along Issyk-Kul and valleys where a car can run for minutes under a 7,000 m wall without another vehicle in frame. Most of it is within 2-5 hours of Bishkek, and a 12-hour shooting day with a crew of 13 costs about $2,600.
For a hero drive with big scenery close to the capital: the Too-Ashuu pass and the Suusamyr valley, 2-3 hours from Bishkek. For tight hairpins and an SUV climbing a wall: the passes to Son-Kul. For a modern road by water: the rebuilt south shore of Issyk-Kul. For the most epic frame in the country: the Taldyk serpentine and the Alay Valley under Lenin Peak, reached from Osh.
The new Alternative North-South road runs 433 km from Balykchy to Jalal-Abad through empty high country, with the 3.89 km Kok-Art tunnel, the longest in Kyrgyzstan. In 2026 it was open from 1 June to November, daytime only (06:00-20:00), with a toll. The Naryn-Torugart road crosses the Ak-Beyit pass (3,286 m) towards Tash-Rabat and the bare plateau of Chatyr-Kul.
Chuy · 122 km · 2.1 hThe Bishkek-Osh highway at about 3,200 m, snowfields into summer
Chuy · 163 km · 2.7 hA car alone in a 150 km valley at 2,100-3,000 m
Chuy · 146 km · 2.1 hRoad, railway and river in one red canyon
Jalal-Abad · 349 km · 5.5 hTurquoise water and bare mountains on the Bishkek-Osh road
Osh · 821 km · 12.4 hA valley road under a 7,000 m wall
Car advertising has rarely come here: in 2016 a Moscow production company told Screen Global Production that Kyrgyzstan was used mostly by film and TV, not commercials. Off-road travel has: Netflix's Off Road (2025) followed a 4x4 journey across Kyrgyzstan and Kazakhstan, and a Land Rover Discovery media expedition in 2018 drove from Issyk-Kul over the Tosor pass to Kel-Suu and Son-Kul.
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Updated: 2026-10-21